Here at Orleans Homes, we are celebrating a big win at the 2015 MAME awards. Our Charlotte Design Studio won Gold for Best Design Center. Obviously, we couldn’t agree more! The MAME (Major Achievement in Marketing Excellence) awards are given to members of the Homebuilders Association of Charlotte to celebrate hard work and recognize distinction in the home building industry. At Orleans Homes, we have a totally different presentation as it relates to design studios, and we appreciate being recognized for that with this award.
Our Charlotte Design Studio is unique and engaging, inspired by our tagline & logo – “Simply Happy” and the “Happy O”. The “happy” theme is demonstrated with a “Happy O” wall of mugs, happy quotes, and a wall of smiles. Cheerful colors abound, serving as creative inspiration for home buyers as they tour the building.
Our goal was to create an environment that is easy to navigate, as our buyers decide on their selections. And we succeeded. We often hear comments like “That was easy” or “We thought this would take so much longer”. We worked closely with our vendor partners to offer choices that have been evaluated according to buyer demands, new trends and warranty analysis. We have also made it simpler to purchase items like appliances, kitchen options and ceramic tiles by creating packages. Combining options together and presenting our buyers with those packages makes buying decisions much less stressful.
Our design consultant trains with our manufacturers so that she can provide important details and facts about our product offerings. We take great pride in the products we have selected and displayed in our Design Studio. We want our buyers to be able to see and touch all the products they will have in their new homes. Each area of the Design Studio has been designed to work in coordination with the rooms around it – making an easy transition from product to coordinating product. For example, our kitchen vignettes are in close proximity to the cabinet/countertop area, as well as the flooring display.
Orleans also has “tour and orientation” nights at the Design Studio, where both prospective buyers and those who have already purchased can nibble on snacks and get acquainted with all that we offer here. It’s a fun way for buyers to meet their design consultant and to understand the Design Studio process.
If you’re ready to build your dream Orleans home, come see us at the Design Studio, 1410 West Morehead Street, Suite 100, Charlotte, NC 28208.
Orleans Homes was founded in 1918 and is one of the oldest, continually operated homebuilders in the United States. We are committed to building thoughtfully designed homes and creating unique neighborhoods that cater to the way people live today. We are currently operating in 8 distinct markets: Southeastern Pennsylvania, Central and Southern New Jersey, Orange County, N.Y., Charlotte, Raleigh and Greensboro, N.C., and Chicago, Ill.